Ship at berthTestimonial

Safmarine

Project

Safmarine had been taken over by Maersk Sealand. The objective was to make clear that the services offered by the Safmarine brand would continue to be operated independently of the host company.

Brief

Maintain and build upon the established brand values in its core markets whilst highlighting its independence, financial and organisational strengths as result of being part of the world’s leading container shipping company.

Agency Response

Following market research to establish the framework for the campaign – we used a broad communications mix, including the development of a new corporate website together with a range of sales oriented collateral material, advertising and direct mail campaigns and a targeted international media relations programme.

Results

We developed a distinctive campaign aimed at an international audience to an agreed budget. Follow-up research indicated that the campaign had given Safmarine substantially wider coverage than usual in the relevant media as well as re-establishing and building on the brand awareness amongst its key customers.

Seven Advertising adds value

Peter James, Corporate Communications Director, described the results of the campaign as “extremely effective in terms of meeting the brief. The planning and attention to detail and our involvement in the whole process meant we felt part of a team. We were confident that the planning and execution would be completed by the agency on time and within budget”.